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LEARN HOW EQUITY ATTRACTS TOP WEB DEVELOPERS TO NYC IT STARTUPS

Equity compensation allows NYC IT startups to offer ownership stakes in the company, compensating for lower cash salaries and attracting skilled web developers eager for high-reward opportunities. This approach is vital in competitive markets like New York City, where startups can't always match Big Tech salaries but can promise significant upside if the company succeeds. For web developers, equity represents a potential windfall, aligning their interests with the startup's growth and fostering long-term commitment.

Understanding equity helps developers evaluate offers holistically, while startups use it strategically for talent acquisition in early stages. It balances risk and reward, making startup roles appealing despite financial uncertainty.

Updated January 2026 5 min read

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External Resources

Additional sources and references

  1. 1
    2024 Software Developer Salary Guide for Early-stage Startups Visit Site
  2. 2
    Startup Salary & Equity Compensation 2026 - Top Startups Visit Site
  3. 3
    Analyzing AngelList Job Postings, Part 2: Salary and Equity ... Visit Site
  4. 4
    Top NYC, NY Companies That Offer Equity 2026 Visit Site