A high-conversion recognized brand is a well-known brand that effectively turns ad clicks or visits into sales. In Cambodia, international athletic brands often convert better than local ones in online ads, due to trust, perceived quality, and global marketing. When testing running shoe concepts (e.g. local vs. international, fashion vs. function), using a recognized brand as a benchmark helps isolate whether interest comes from the concept itself or brand strength. Data shows that even among considered brands, only some convert interest into purchases at high rates, so pairing strong concepts with established brand signals in ads can improve conversion metrics and reveal true demand.
A moderate-conversion emerging brand is a newer running shoe label whose targeted online ads turn a **reasonable share of clicks into purchases**, often near e‑commerce averages (around 2–3%). This suggests Cambodian consumers show interest, but the brand still needs stronger awareness, local relevance, and clear benefits (e.g., comfort, style, durability) to compete with established local and international names.
A low-conversion unknown brand is when Cambodian consumers click running shoe ads but rarely buy because they don’t recognize or trust the brand. Expect fewer purchases than for known labels, so budget tests must focus on building trust, social proof, and clear benefits first.