Lower taxes refer to reducing state and local tax rates to ease financial burdens on residents. In New York, income tax rates range from 4% to 10.9%, with additional local taxes. Targeted digital campaigns testing lower tax proposals can gauge voter appeal by highlighting potential savings and affordability improvements, crucial for engaging likely voters concerned about high tax burdens in 2025 and beyond.
Affordable housing initiatives in New York City aim to increase access to safe, fair, and affordable homes for all residents, especially low-income and vulnerable groups. These initiatives include strategic plans like the Where We Live NYC 2025, which promotes equitable housing access, combats discrimination, and expands affordable housing production across neighborhoods. Targeted digital campaigns testing candidate messages on these policies help gauge voter engagement and support, informing effective communication strategies to address the city's housing crisis and affordability challenges.
Utility cost reductions refer to policies and programs aimed at lowering energy bills for New York residents, especially low- and moderate-income households. Initiatives like the Zero-Emissions Credits program and Energy Affordability Program provide direct savings and discounts on electricity and gas bills. These efforts help make energy more affordable, support clean energy, and protect consumers from rising utility costs. Targeted digital campaigns can test voter response to such proposals, highlighting their impact on household budgets and energy equity in New York.